Finance
Diwali gifting program for 12,500 employees
Client: Fortune 500 BFSI · Easily the most talked-about gifting program in our company history.
The challenge
Replace last year's generic dry-fruit boxes with a premium, India-proud gifting program — across 41 cities.
What we did
Designed a curated three-tier hamper, sourced from India-first artisanal partners, designed rigid magnetic packaging and managed pan-India fulfilment.
Results
100% delivered pre-Diwali
8x social media mentions vs prior year
Repeat program signed for 3 years